Why Your Article Marketing Isn’t Generating Tons Of Traffic

Posted on March 12th, 2010 in Article Marketing by WebGuru

Even with a great title and quality content, you are losing out on article marketing traffic…unless you know how to work the bio box. It’s all about the bio (or signature area for forum marketing) that links back to your site. Like most failing marketers, you are probably putting a link to your web site, but you are probably doing it all wrong.

Don’t just put your link there and expect people to click on it. Why would they? They’ve read your article, got the information, and now they are moving on to see what else they can read to learn more. And that’s exactly where you catch them, with your bio box.

First, don’t put everything in one article, split it up. Leave them wanting more, and in the bio box, tell them where to go next. I know what some of you are saying, “Why not just put the affiliate link there, skipping everything else?” Because, one, getting them to your site and reading more builds trust, gets them to come back for more, and they’re much more likely to follow through when you do present that affiliate link, and two, putting your affiliate link out front is the quickest way to get rejected, if not banned.

So what do you write to get people to click through to your web site? Check out my articles and pay close attention to the very last paragraph. That’s where I always have a hook to get viewers to keep reading more.

Here are a few tips:

  1. the wording should get viewers to take action, as in clicking the link to find out more
  2. don’t link to your home page, provide link to a directly related page or post
  3. needs to provide incentive, why should they click the link? not just to learn more, pull them in
  4. don’t use the same bio for all articles, tailor it to get the current subject
  5. always use a keyword phrase in the link, it is after all a great backlink.
  6. That’s the end of this short series and you should see more traffic from your articles following these steps, but don’t think that’s all there is to say. To learn more about my article marketing tactics and how to generate tons of traffic, continue reading about Article Marketing at TotallyFreeWebSiteTools.com

Why Your Articles And Videos Never Get Views

Posted on March 10th, 2010 in Article Marketing by WebGuru

All the hard work you put into article marketing, video marketing, or almost any internet marketing for this matter, is wasted if you don’t have one thing. What is it?

You HAVE to have an absolutely amazing title!

Think about it. What do you look at when your looking through search results? What is it that get’s you to click on that YouTube video you thought was going to be cool but turned out to be just plain stupid? It was the title! Sometimes the description and other data weighs in, but the title leads.

Most people think along the lines that great content is going to drive tons of traffic. Sorry, but you are all wrong. You have to remember, people do not see the content first, they see the title. Your article marketing won’t generate tons of traffic unless your title grabs their attention and gets them to click through to view the actual content of the article.

This applies for any marketing methods, not just article marketing, but video marketing, forum signatures, blog posts, PPC campaigns, and just about everything else. You won’t get ANYWHERE if you don’t have great title’s. Your going to get overlooked and all your hard work is going straight down the drain and into the archives.

So my first rule of internet marketing is to use a killer title in whatever form of marketing your using. Without a title that absolutely grabs the viewers attention and makes them say “I HAVE TO READ/WATCH THIS”, most people will see another article or video next to yours, read the title, and click it because it APPEARS to be better.

Now before I get a bunch of comments saying it’s all about the content too, yes, the content behind the title matters even more. You have to back the title up with absolutely amazing content. Otherwise, viewers will make a subconscious note, and the next time they see your name next to the title, they’ll immediately think “oh, him/her again, even though the title got my attention, I know it’s probably crap”. So yes, amazing “quality” content has to follow your title, and you have to do this every time. Every thing has to be really good content that will get people to remember you and will come back when they see titles that aren’t so catching (as not everything will be perfect, it takes trial and error).

So that’s the Why, on the next page you’ll see How To Get Your Articles Viewed By More People by writing absolutely amazing titles.

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